The NBA continues to search for ways to bring about awareness of basketball in India, and it appears they’ve found a fan in another Bollywood star. Following in the steps of Dino Morea and Lara Dutta, who visited the Lakers in LA in 2008, popular actor Ranbir Kapoor recently attended a New York Knicks-Los Angeles Lakers game at Madison Square Garden in New York City. Ranbir didn’t seem very familiar with the...

Bollywood actress and savvy businesswoman, Preity Zinta, has a new business in the works; she is starting an all-girl’s international basketball team, called the Dream Girls. Zinta already has a strong imprint in the Indian sports market as a board member and chairperson of the Kings XI Punjab team, which is part of one of cricket’s biggest and most profitable leagues - the Indian Premier League. “Nobody...

Written by Shivani Naik for the April 8th edition of The Indian Express Mumbai, India - Numerous rings hanging from peeling basketball boards in tucked-away corners of schools and playing grounds across Delhi and its outskirts - many rusting red.  And in Mumbai, Indian hoopster hero Abbas Moontasir’s effervescent mind that ticks and talks away impressively about NBA’s legendary Larry Bird - showing no signs...

NBA bets big on India Basketball is the second fastest growing sport in India Suvi Dogra New Delhi, March 2, 2009 Popular American basketball league, the National Basketball Association (NBA), has embarked upon aggressive plans to promote the sport and subsequently increase its business in India. “NBA has a long-term plan for the development of basketball and its business in India. Despite the current economic challenges,...

This is just another huge step for the NBA to reach an Indian audience. The National Basketball Association (NBA) dedicated an entire event to South Asian culture and the desi community in honor of India’s Republic day. The Clippers teamed up with Rukus Avenue to present a Republic Tribute game. The event took place on January 26, 2009 at the Staples Center in Los Angeles during a basketball game between the...