NBA’s new frontier: India...
By Sam Dolnick | The Associated Press
7/12/2008 - 7/13/08
NEW DELHI — Could LeBron James or Shaquille O’Neal catch on in the Hindi heartland?
The NBA certainly hopes so as it plans a major push to introduce basketball to India and expand its already formidable global reach into a country with a soaring economy, a growing appetite for Western tastes, and, most importantly, 1.1 billion potential fans.
The NBA has...







