NBA China - A Brief Case Study in Success...
1985, the popularity of basketball in China was similar to what it is India today. Recognizing that China had the world’s largest potential fan base, many grass roots efforts were made by the Chinese government, local organizations, and the NBA, to promote the game of basketball.
Today, largely accelerated by the international pop star success of Yao Ming,
- NBA China is a 2 Billion-dollar organization, according...





